Data. Essentially one of the most important factors in your business. In fact in any business. Where the data comes from, what you do with it, how you use, clean it, market to it, are all crucially important – but often overlooked factors.
Do you even have a plan for data capture? If not then perhaps is now the time to be thinking about it. Lets take a look at the most obvious group here. Existing customers … they are the bread and butter of your living, however do you have the ability to send them all an email update at the same time? If not, then why not? If you can, then are you able to send them a nice well designed email? Or just some random text? How often do you keep in touch with them? Do you have their mobile numbers, landlines, and addresses? Can you mailshot them all in one go?