Staying connected …

Good morning. I’m currently writing this post on a WordPress app for the Blackberry 9700. I’m in a hotel room and its a Sunday morning but I’m still fully connected to work should I feel like it. I’ve been labouring these points all week … Through conversations, blogs, Twitter, Facebook and beyond! If you’re not managing your data and your business using the latest technology then you aren’t being efficient. Fact!

You may not like this fact and you may have plenty of excuses but believe me … Its still fact!

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Data capture for the photographer

Data.  Essentially one of the most important factors in your business.  In fact in any business.  Where the data comes from, what you do with it, how you use, clean it, market to it, are all crucially important – but often overlooked factors.

Do you even have a plan for data capture?  If not then perhaps is now the time to be thinking about it.  Lets take a look at the most obvious group here.  Existing customers … they are the bread and butter of your living, however do you have the ability to send them all an email update at the same time?  If not, then why not?  If you can, then are you able to send them a nice well designed email? Or just some random text?  How often do you keep in touch with them?  Do you have their mobile numbers, landlines, and addresses?  Can you mailshot them all in one go?

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